Branded content communities exist to allow your audience a place to interact with you. These communities revolve and evolve around common themes that interest your customers -- outside of the normal buying process.
So if you are a technology value added reseller: You'd want to remain top of mind with your purchasers by creating content that relates to them. Not necessarily the stuff that they work on every second, but stuff they think about. Stuff they relate to.
Also, after 20 years of building community sites, chat software, board sofware, bbs system, commenting systems...you name it the big lesson is always the same: Provide relatable content and give the relaters a place to talk to each other. Don't over do it. Just use one thread and make it easy to see and interact with each other. Put someone in there to be the "other person" if you need to. Make sure there is someone to commune with.
Branded Content Studio builds websites around this concept. Your products, services, content and community interaction. It's the meta-funnel. The things that people do before they jump into your CRM. We create your content then distribute it while providing a place for your community to come home to. It's the closed loop of content marketing. Use your marketing automation tools that you already use, use the CRM that you already use supercharged with our content and execution. Or, we'll help you selects, install, customize and integrate your new Marketing Automation and/or CRM.